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Contact: For Immediate
Release: CreAgri introduces OLIVENOL™, an antioxidant from the water of olives. Hayward, California --- CreAgri, Inc. announced today the introduction of its first antioxidant product, OLIVENOL™, for the dietary supplement and natural products marketplace at the Natural Products Expo West in Anaheim, CA. OLIVENOL™ contains a unique formulation of antioxidant Polyphenols derived from the water of olives. Dr. Roberto Crea, founder of CreAgri and inventor of the process, declared: “The unique process developed by CreAgri allows us for the first time to recover the wastewater generated from the production of olive oil and turn it into a valuable source of antioxidant compounds for a variety of commercial uses. Olive water derived from milling olive oil thus becomes an economical and yet unused source of polyphenol antioxidants.” CreAgri was recently granted patents on its proprietary process by the U. S. Patent Office in December 2000 and March 2001 - U. S. Patent Numbers 6,165,475 and 6,197,308. Other patents are pending. CreAgri has developed a proprietary two-step process that utilizes olive water rich in polyphenol antioxidants. First, the pits are removed from the pulp of the olives by the Integrale™ style, and then the polyphenolic-rich water is separated from the oil and processed to avoid air oxidation and to release the highest quantity of antioxidant active compounds. In addition, OLIVENOL™ polyphenol antioxidants are derived from the water of organically grown olives. “This eliminates the potential presence of polluting and/or toxic compounds present in the seed of the olives or introduced by the use of chemical fertilizers and pesticides in the olives before harvest”, added Dr. Crea. Although polyphenols are present in extracted olive oil, the water of the olives contains even higher concentrations of these polyphenols. While high quality, extra virgin olive oils may contain between 100 and 300 micrograms of polyphenols per liter of oil, the concentration of these same polyphenols is 300 to 500 times higher in olive water. One tablet of OLIVENOL™ contains the equivalent amount of antioxidant polyphenols present in approximately 4 to 6 ounces of high quality extra virgin olive oil. “The water of olives produced by CreAgri is a very versatile product”, Don Ladwig, President and CEO stated. “We are very excited about OLIVENOL™ as a dietary supplement; however, we are also planning to explore a range of future uses of this water, from beverages to cosmetics to pharmaceuticals.” Polyphenols are natural antioxidants present in olives in high concentration, which continue to capture the interest of medical science. There is a growing body of evidence revealing the unique antioxidant activity of this family of compounds, Polyphenols, against oxygen-derived free radicals in pathological processes. It is now clear that the health benefits of extra virgin olive oil in the promotion of healthy breast tissue, colon function, cardiovascular function and other states associated with oxidative stress can be attributed mainly to the strong antioxidant activity of Polyphenols. These antioxididants may also help maintain overall health and wellness through anti-bacterial and anti-viral activity. CreAgri, Inc. and its Supremo Extra Virgin Olive Oil and OLIVENOL Divisions are committed to developing superior quality products, and dedicated to innovation in the food and nutritional supplement industries through technology, which respects Nature and the Environment. Home
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