HIDROX™ is as versatile as it is beneficial. It is also completely non-toxic, so it lends itself as a novel addition to the following market categories: 

• Supplements. Today, both consumers and manufacturers have a demand for natural antioxidants. In fact, antioxidants are one of the fastest growing supplement categories. Additionally, consumer purchases of organic products are increasing exponentially. Hydroxytyrosol, from organic olives, surpasses all currently available antioxidants in its free radical scavenging capacity and bioavailability. 

• Cosmetics. Consumers demand for antioxidants extends to skincare and personal products as well. Face creams and cleansers fortified with vitamins C and E, green tea and other botanical antioxidants are up and coming. Add HIDROX™ to your cosmetics to provide superior antioxidant protection to the skin.   

• Functional Foods. The functional foods and beverages industry continues to grow, as consumers look for one-step ways to improve their health. Energy drinks, sports bars and weight loss products have a successful history of adding natural boosters to their products. HIDROX™ is the perfect ingredient for enhancing healthful foods. 

• Animal Health. Animal feed is routinely fortified with additives that support health and prevent disease. HIDROX™ is a safe, natural way to keep animals healthy.

• Industrial Production. Inhibiting microbial growth is key to many industry’s quality control. Initial studies show HIDROX™ possesses strong anti-microbial properties, which could be used in food processing, sanitation and many other applications.