HIDROX™  is now marketed and distributed by:

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Proprietary Hydroxytyrosol
The Most Potent Polyphenol from the Pulp of Organic Olives 

ABOUT HIDROXT

It is widely accepted among scientists and consumers that extra virgin olive oil confers many health benefits, most notably supporting cardiovascular health and preventing cancer. Harvard-trained medical doctor turned naturopath Andrew Weil recommends this oil above all others for cooking and baking. And Dr. Nicholas Perricone, author of the newly released The Perricone Prescription, dedicates six pages of his new book to extolling the virtues of this favored oil of the Mediterranean. 

A new discovery makes olives even more valuable. HIDROXT, CreAgri's trademarked name for hydroxytyrosol, is the simple olive's best-kept secret. While the olive has received a tremendous amount of attention for its oil, until now the vegetation water (olive water) has been perceived as a mere byproduct of olive oil production. In fact, disposal of the waste water has been costly and problematic for the industry. After all, the olive is only 15-20% oil and more than 50% water. So what have we been throwing away? 

The answer is hydroxytyrosol, a highly potent and protective polyphenol found mainly in olives. The term polyphenol refers to the shared chemical structure of certain plant compounds containing carbon, hydrogen and oxygen. Polyphenols are scientifically recognized for their tremendous antioxidant capacity. Citrus bioflavonoids, proanthocyanidins and isoflavonoids are all polyphenols. Olive polyphenols are abundant in olive water, but only present in extra virgin olive oil in small amounts. Yet it is these very unique polyphenols that are considered responsible for extra virgin olive oil's health benefits. Imagine the antioxidant capacity of olive water, which contains 300-500 times more polyphenols than the oil! 

Dr. Roberto Crea, founder of CreAgri and chief scientist, did. Through a proprietary process, he has generated hydroxytyrosol, the olive's most potent antioxidant. Independent laboratory analyses that measure Oxygen Radical Absorbance Capacity (ORAC) identifies hydroxytyrosol as the most potent antioxidant yet discovered. Its pharmacokinetic properties are also unsurpassed, meaning hydroxytyrosol is absorbed, distributed and metabolized extremely well by the body.