FACTS ABOUT HIDROX™ – THE NOVEL ANTIOXIDANT INGREDIENT 

First. Patented HIDROX™ is the first ingredient ever to contain hydroxytyrosol – the most powerful natural antioxidant yet discovered. 

Strongest. Independent laboratory analyses that measure Oxygen Radical Absorbance Capacity (ORAC) indicate that pure hydroxytyrosol has an ORAC value of approximately 27,000 compared to other antioxidants like epicatechin (green tea) at 8,100, proanthocyanidins (grape seed) at 6,200, alpha lipoic acid at 4,800, and lycopene and lutein at 2,200. 

Patented. The Integrale™ method used to produce HIDROX™ is protected by two US patents: 6,197,308 and 6,165,475. The formulation of HIDROX™ has also received a composition matter patent US 6,416,808.  

Organic. HIDROX™ is made from 100% organic olives. According to the Economic Research Service of the USDA, organic growth in retail sales has equaled 20% or more annually since 1990.

Solvent-Free. While it is common to use chemical solvents in extracting natural compounds, the CreAgri Integrale™ process is completely natural and solvent-free.

Science-Backed. Numerous in vitro studies over the past decade have shown that olive polyphenols, particularly hydroxytyrosol, have unsurpassed free radical scavenging abilities. Animal studies and human studies suggest that hydroxytyrosol may be effective for: cardiovascular health, cancer prevention, anti-inflammatory use, respiratory health and intestinal well being. 

Versatile. Because HIDROX™ may have many health benefits and its active ingredient, hydroxytyrosol, has been shown to be completely non-toxic, it lends itself as a novel addition to dietary supplements, functional foods, natural cosmetics and animal feed. Additionally, initial studies show HIDROX™ possesses strong anti-microbial properties, which could be used in food processing, sanitation and many other applications. It is available as a powder, liquid or olive oil emulsion. 

Innovative. Olive vegetation water, once considered a mere byproduct of the olive oil industry, becomes transformed into an antioxidant powerhouse through the innovative Integrale™ processing technique. Integrale™ processing first removes the pits before pressing, and the next proprietary step processes the polyphenolic-rich olive water with citric acid, which protects against oxidation and releases the hydroxytyrosol from its precursor oleuropein and other large molecules. 

Doctor-Prescribed. In his latest book, The Perricone Prescription, Dr. Nicholas Perricone dedicates a section to olive oil and refers specifically to hydroxytyrosol as its rare and most potent protective antioxidant. Dr. Perricone states that hydroxytyrosol slows the aging process in the skin by stabilizing the cell plasma membrane. He recommends daily olive oil ingestion for soft, shiny hair and strong nails.